Why Spend More Money Than You Have?

We spend money to get things. But many emotions also arise thanks to it. But why spend more money than you have? In fact, many people’s main goal in life is to have tons of money to be able to spend it however they want.

While it may be sad to admit, some people may cover or compensate for other things they lack by buying things, such as love. However, this can cause people to fall into the trap of spending more than they have.

The current economy wants us to be in debt. The economy encourages us to spend more money than we earn by “facilitating” our purchases as much as possible. They make us use it because they know everyone has some kind of baggage. Advertising and marketing do everything possible to make us believe that shopping can solve our problems. Although they may not do this directly, they definitely drop hints and suggestions.

To spend money to cover what you are missing

People who tend to spend a lot of money usually lack stimuli or incentives in their lives. They decide to act to ” feel better “. This is because shopping feeds an unconscious sense of power and control. The shops are at your feet, and you are the one who decides what to buy and what not to buy. The customer is always right and is always treated in the right way.

Being in debt can also be a mechanism for dealing with discomfort in life. It is possible that owing money and falling into the credit trap, also helps to cover up for unresolved grief or a relentless anxiety.

It’s easier for us to think that we can not sleep at night because we owe money than because of what we actually feel. It is also easier to be aware of our bank accounts and get everything arranged with the bank than to accept and deal with our dissatisfaction.

Manipulation causes people to spend more money

There are two psychological realities that make consumers easy to manipulate: fear and guilt. It is the persuasive mechanisms that advertising almost always plays on with these emotions. They send you an indirect message. In an advertisement, it is common for them to show a daily situation where comfort and tranquility are directly linked to buying a product. Of course, it’s up to people who look to interpret what happens when you do not buy it.

There are also other ways to manipulate. Cornell University conducted an experiment in 1977. The researchers gave a false test to a group of people. One of the participants, who was an infiltrated investigator, left the room and returned with free soft drinks to some of them. At the end of the test, the infiltrated investigator asked them to buy tickets for a lottery. Those who had received a free soft drink bought twice as many of the tickets.

They repeated the experiment once more, without free soda. At that time, only a small number of participants bought tickets for the draw. They concluded that gifts encourage people to buy and spend more money. This is why some brands give out samples in the supermarket. You can also see it in other stores when they give you free gifts with your purchase. They know that by doing this they will make you spend more money on their products.

There are many examples of this. In fact, certain areas specialize in the study of consumer behavior. The system (the financial one in particular) needs us to be eager to buy without worrying about being in debt. They sell us a fantasy of false control and satisfaction, which is the first thing we buy. That’s what it’s about.